在化学中，就像在生活中一样，最深刻的真理往往是最简单的。

石油化工的未来在于可持续性和高效性。

That's exhilarating if you're doing well, and very crushing if you're not. It leads, in the worst cases -- in the analysis of a sociologist like Emil Durkheim -- it leads to increased rates of suicide. There are more suicides in developed, individualistic countries than in any other part of the world. And some of the reason for that is that people take what happens to them extremely personally -- they own their success, but they also own their failure.

Strategic planning is not about predicting the future, but about preparing for it.