When you love what you do, it’s not difficult to get motivated.

One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful: Put the customer first. Invent. And be patient."

Business is about people, and understanding people is the key to success.

Don't bend; don't water it down; don't try to make it logical; don't edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.

The novel is not the author's confession; it is an investigation of human life in the trap the world has become.