Every individual has a place to fill in the world and is important in some respect whether he chooses to be so or not.
The most important thing in trading is to manage your risk.
The world always seems brighter when you've just made something that wasn't there before.
We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful:Put the customer first. Invent. And be patient.