The more we learn of the true nature of non-human animals, especially those with complex brains and corresponding complex social behaviour, the more ethical concerns are raised regarding their use in the service of man—whether this be in entertainment, as ‘pets,’ for food, in research laboratories or any of the other uses to which we subject them.
Although chips are small, they are the food of modern industry and cannot be controlled by others.
I try to approach each project with a fresh perspective.