伟大的事情都很简单。而且大多数都可以被凝结成一个简单的单词：自由；公正；荣誉；责任；仁慈；希望。

我不创造乌托邦，我描绘现实。

2017年：贝索斯致股东信《让高标准渗透公司文化》

Cultivate 12 people who love you， because they are worth more than 12 million people who like you.

无力感会腐蚀。绝对的无力感会绝对地腐蚀。

To understand the present, you must first understand the past.