Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.

La plus perdue de toutes les journées est celle où l'on n'a pas ri.

无论有无宗教，好人都能行善，坏人都会作恶；但要让好人作恶——这需要宗教。