We are not in the coffee business serving people, we are in the people business serving coffee.

"The past is a foreign country; they do things differently there."

自信不是来自永远正确，而是来自不怕犯错。

The real is not only what can be reproduced, but that which is always already reproduced.

可持续性不是一种选择；它是我们行业未来的必要条件。

The only way to stay ahead is to keep learning.

向一个人展示他在错误中是一回事，让他掌握真理是另一回事。