The key to Nudge is to make the right choice the easy choice.
推动的关键在于让正确的选择变得容易。
"Books are the keys to unlocking our empathy."
The very essence of the creative is its novelty, and hence we have no standard by which to judge it.
Look up at the stars and not down at your feet. Try to make sense of what you see, and wonder about what makes the universe exist. Be curious.