The future of forestry lies in balancing economic needs with ecological responsibility.
The ocean feeds us, and we must protect it in return.
The essence of a brand is trust, and trust is built over time with sincerity.
It's probably as unlikely that you would nowadays become as rich and famous as Bill Gates, as it was unlikely in the17th century that you would accede to the ranks of the French aristocracy. But the point is, it doesn't feel that way. It's made to feel, by magazines and other media outlets, that if you've got energy, a few bright ideas about technology, a garage -- you, too, could start a major thing.
The world always seems brighter when you've just made something that wasn't there before.