Theories of choice ignore the fact that most human behavior is based on routine rather than on calculated decisions.
选择理论忽略了大多数人类行为是基于习惯而非精心计算的决策这一事实。
It's not about winning or losing, it's about how you play the game.
只凭一句赞美的话我就可以充实地活上两个月。
Illustrations should not just decorate the text; they should expand it.
与在现实世界中实现客观理性行为所需解决的问题规模相比，人类心智制定和解决复杂问题的能力非常有限。
译文：该罢休的时候就赶紧罢休，这样才能赢得逍遥自在，避免让身心过度操劳。看看多少聪明杰出的人，整日忙碌奔波，最终却白白辜负了一生的志向。
A brand's value lies in its ability to meet the evolving needs of consumers.