真正的竞争不是产品之间的竞争，而是商业模式之间的竞争。
The real competition is not between products, but between business models.
The greatest tragedy is the tragedy of the common man.
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
世界充满了混乱，但在那混乱之中，有美存在。
应对死亡的唯一方法是将之前的一切转化为艺术。
In the fight between you and the world, back the world.
Those whose words and deeds are inconsistent are often not respected.
Innovation happens when diverse minds come together.
永远不要过度交易。
The interplay between mathematics and physics has led to some of the most profound insights in science.
The locus is the principle that gives meaning to the city.
如果你不能安全地开采它，你根本不应该开采它。