2017年：贝索斯致股东信《让高标准渗透公司文化》

世界变化非常快。大不再能打败小。而是快打败慢。

The key to sustainable growth is balancing short-term gains with long-term vision.

What we see changes what we know. What we know changes what we see.

我们的目标不仅是成为行业的领导者，更是成为推动社会进步的力量。

"The world is indeed full of peril, and in it there are many dark places; but still there is much that is fair, and though in all lands love is now mingled with grief, it grows perhaps the greater."

A happy team bakes better products.

在科学中，荣誉归于说服世界的人，而不是首先想到这个想法的人。

品牌建立在信任之上，而信任是通过一致性赢得的。