挑战不仅仅是给人们钱，而是要理解他们在约束下如何做决策。
The challenge is not just to give people money but to understand how they make decisions under constraints.
文学中最重要的不是故事，而是故事如何被讲述。
Natural selection has shaped our minds as well as our bodies.
"There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations."
思想多样性不仅是良好的道德规范，更是应对复杂能源挑战的良好商业策略。
Profit without sustainability is short-term gain with long-term pain.
You’ll never be able to please everybody, so just do what makes you happy.