我一直在想某处的一条河，水流湍急。水里有两个人，拼命想抓住对方，竭尽全力地抓着，但最终还是不行。水流太急了。他们不得不放手，各自漂走。
I keep thinking about this river somewhere, with the water moving really fast. And these two people in the water, trying to hold onto each other, holding on as hard as they can, but in the end it’s just too much. The current’s too strong. They’ve got to let go, drift apart.
最可持续的产品是能持续一生的产品。
我认为设立一个光芒万丈的梦想会让实现目标变得更容易。因为没人会这么疯狂，这样你才没有竞争对手。事实上，据我所知，没几个人会有这么疯狂。
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
We recognized early on that smart people do very dumb things, and we wanted to know why and who, so that we could avoid them.
"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."