写作就是背叛，背叛才能生存。
To write is to betray, to betray is to survive.
停在港口的船是安全的，但那不是造船的目的。
Every tree planted today is a promise to tomorrow.
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
成功不是终点，失败也并非致命，重要的是继续前进的勇气。
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.