行为主义者对人类行为的兴趣不仅仅是旁观者的兴趣——他想要控制人类的反应，就像物理科学家想要控制和操纵其他自然现象一样。
The interest of the behaviorist in man's doings is more than the interest of the spectator—he wants to control man's reactions as physical scientists want to control and manipulate other natural phenomena.
The most profound ideas in mathematics often come from asking the simplest questions.
The process of making a film is more important than the final product.
1998年：贝索斯致股东信《保持对客户的恐惧》