The rule, or measuring rod, which the behaviorist puts in front of him always is: Can I describe this bit of behavior I see in terms of "stimulus and response"?
行为主义者放在自己面前的规则或衡量标准总是：我能否用"刺激和反应"来描述我所看到的这一行为？
A poet is a painter of the invisible, a sculptor of the intangible.
为了成功，你必须愿意失败。
The purpose of advertising is to sell. It is the only purpose.
The future belongs to those who can adapt and evolve.
Leadership is not about being in charge. It's about taking care of those in your charge.