书中最重要的是故事。插图是为了支持和增强故事，而不是掩盖它。
"The most important thing in a book is the story. The illustrations are there to support and enhance the story, not to overshadow it."
一切痛苦能够毁灭人，然而受苦的人也能把痛苦消灭！
The purpose of all these illustrations is to direct the seeker's mind towards the one reality underlying them all.
当你的产品为人们的餐桌带来欢乐时，才是真正的成功滋味。
我不能也不会为了迎合今年的时尚而割舍我的良心。
我们想要的不是物质，而是背后的情感反馈，这赋予奢侈品一个崭新的意义。下次你看到那些开着法拉利跑车的人，你不要想“这个人很贪婪”，而是“这是一个无比脆弱、急需爱的人”，也就是说，同情他们，不要鄙视他们。
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
Efficiency is doing things right; effectiveness is doing the right things.
