生活不是一个人所经历的，而是一个人所记住的以及如何记住并讲述它。
"Life is not what one lived, but what one remembers and how one remembers it to tell it."
谋划事情无主见，就会陷入困境；做事没有准备好，容易归于失败。
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
建筑应该是慷慨的——它必须给予的比索取的多。
恐惧不会让你崩溃，它会让你清醒。
Nowadays, particularly in the United States, if you meet someone at the bottom of society, they may unkindly be described as a "loser." There's a real difference between an unfortunate and a loser, and that shows 400 years of evolution in society and our belief in who is responsible for our lives. It's no longer the gods, it's us. We're in the driving seat.
Mathematics is the art of giving the same name to different things.