The key to performance is elegance, not battalions of special cases.
性能的关键在于优雅，而不是大量的特殊情况。
A brand is defined by the customer's experience, not by the company's marketing.
True leadership is about making the tough decisions when no one else will.
——重病病患康复后送给张文宏的锦旗
That's exhilarating if you're doing well, and very crushing if you're not. It leads, in the worst cases -- in the analysis of a sociologist like Emil Durkheim -- it leads to increased rates of suicide. There are more suicides in developed, individualistic countries than in any other part of the world. And some of the reason for that is that people take what happens to them extremely personally -- they own their success, but they also own their failure.
伟大的沙漠为了绿叶的爱而燃烧，而她摇摇头、笑著、飞走了。