最好的故事是那些让我们质疑我们所知道的故事。
The best stories are the ones that make us question what we know.
To think is to confine yourself to a single thought that one day stands still like a star in the world's sky.
战略就是做出选择、权衡取舍;就是要有意识地选择与众不同。
Incentives matter because they guide behavior in predictable ways.