真相并不总是我们想听到的，但它总是我们需要知道的。
"The truth is not always what we want to hear, but it is always what we need to know."
Long-termism isn't repeating one big right thing, but persistently improving small things.
The most basic human desire is to be recognized as a human being.
The laws of physics are the language in which the universe writes its story.
"The world is full of obvious things which nobody by any chance ever observes."
我们不与任何人竞争，只与自己竞争，做到最好。
2017年：贝索斯致股东信《让高标准渗透公司文化》
"Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity."