我们不是在经营咖啡业务服务人，我们是在经营人的业务服务咖啡。
We are not in the coffee business serving people, we are in the people business serving coffee.
Great design solves problems, but exceptional design anticipates them.
A sound mind in a sound body, is a short, but full description of a happy state in this World: he that has these two, has little more to wish for; and he that wants either of them, will be little the better for anything else. Men’s happiness or misery is most part of their own making. He, whose mind directs not wisely, will never take the right way; and he, whose body is crazy and feeble, will never be able to advance in it.
True progress in agriculture measures success by both harvests and ecosystem health.
我们听到的言语暗示了我们没有听到的东西。
The only time success comes before work is in the dictionary.
最伟大的发明是那些最直接满足人类需求的发明。