Identity capital is our collection of personal assets. It is the repertoire of individual resources that we assemble over time. These are the investments we make in ourselves, the things we do well enough, or long enough, that they become a part of who we are.

成功的企业是将非消费者转变为消费者的企业。

我不是来让每个人都喜欢我的。我是来做我自己的。