我们钦佩的人的品质，善良和慷慨、开放、诚实、理解和感情，是我们系统中失败的伴随物。而我们憎恶的特质，精明、贪婪、占有欲、卑鄙、自我中心和自私，是成功的特质。
The things we admire in men, kindness and generosity, openness, honesty, understanding and feeling, are the concomitants of failure in our system. And those traits we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest, are the traits of success.
You can't make a good deal with a bad person.
Architecture starts when you carefully put two bricks together. There it begins.
2014年：贝索斯致股东信《投资那些具有无限上升空间的创意》
做好事如同背负重物而登山，志向虽已确立，但总是担心力不从心；干坏事如同骑马下山，虽然未加鞭，但却欲驻足而难以自禁。