历史的终结将是一个非常悲伤的时刻。为了纯粹抽象的目标而愿意冒生命危险的认可斗争，以及呼唤勇敢、勇气、想象力和理想主义的全球意识形态斗争，将被经济计算、无休止的技术问题解决、环境关注和复杂消费者需求的满足所取代。
The end of history will be a very sad time. The struggle for recognition, the willingness to risk one's life for a purely abstract goal, the worldwide ideological struggle that called forth daring, courage, imagination, and idealism, will be replaced by economic calculation, the endless solving of technical problems, environmental concerns, and the satisfaction of sophisticated consumer demands.
We don't just sell beverages—we sell moments of refreshment in people's lives.
"We don't see things as they are, we see them as we are."
Leadership is not about being in charge. It's about taking care of those in your charge.
人生中的大多数错误都是由于忘记了自己真正要做的事情。
创新不是对每件事都说“是”，而是对除最关键功能外的一切说“不”。
Reputation is an idle and most false imposition: oft got without merit, and lost without deserving.