2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

对认可的渴望，灵魂中的激情部分，不能仅通过经济活动来满足。

I used to think the world was broken down by tribes. Then I thought it was broken down by rich and poor. Then I thought it was broken down by stupid and smart. But I know now that it is broken down by people who are alive and people who are dead.

实现目标最重要的事情是确保一旦你设定了目标，你立即开始创造动力。