Innovation distinguishes between a leader and a follower.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.

The most important thing is to enjoy your life—to be happy—it's all that matters.

The world is the totality of facts, not of things.

越是超现实，我越喜欢。