The farmer is the only man in our economy who buys everything at retail, sells everything at wholesale, and pays the freight both ways.

Stay true to your vision.

Transparency builds trust, even in controversial industries.

从小处着眼。如果你从小处着眼，你就会保持小。如果你从大处着眼，你就会保持大。

出自《晓窗》。少年的时候听见鸡鸣的叫声正在熟睡，老年的时候听见鸡鸣就起床了。千古以来万代的人们，都消磨在几声鸡鸣里了。

消费者的信任是通过透明度和始终如一的承诺兑现赢得的。