透明建立信任，信任建立与消费者的持久关系。

人们放弃自己权力的最常见方式就是认为自己没有任何权力。

To be a writer is to sit down at one's desk in the chill portion of every day, and to write; not waiting for the little jet of the blue flame of genius to start from the breastbone.

Wherever we are, what we hear is mostly noise. When we ignore it, it disturbs us. When we listen to it, we find it fascinating.