Sustainability isn't a trend—it's our responsibility to future generations.

I think it is often easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition. In fact, there are so few people this crazy that I feel like I know them all by first name.

The best way to learn is by doing—get your hands dirty in the lab.

The tobacco industry must evolve, not just for compliance, but for long-term relevance.