研究心灵就是研究适应行为；每个思想都是生活的工具。

父母们想知道为什么溪流是苦的，而他们自己却毒害了泉水。

The act of writing is an act of hope, a belief in the power of words to change the world.

Advertising doesn't create a product advantage. It can only convey it.

译文：拥有万贯家财不算富有，胸怀仁义才贵值千金。赏析：钱财如粪土，仁义值千金。并不说钱财不重要，而是告诉我们，人不能光为了钱财就忽略做人的道义，就把为人的底线抛到脑外。

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

I’m here to build something for the long-term. Anything else is a distraction.

你无法前瞻性地连接这些点；你只能回顾性地连接它们。