On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary， it's not just about the business. There has to be a business， and the business has to make sense， but that's not why you do it. You do it because you have something meaningful that motivates you."
我坚信倡导者能够创造更好的产品，因为他们关心的东西更多。对于一个倡导者来说，一个项目并不仅仅只是一个生意。他的事业与生意有关，而且必须把生意做好，但生意并非他做这件事情的原因。你做某一件事情，是因为它对你来说是有意义的，那才是你的动力。
Cultural confidence is the foundation of brand confidence.
"It is worth living for, to find out what is true."
The body is not a thing, it is a situation: it is our grasp on the world and our sketch of our project.