——1996年5月29日在哈佛大学演讲
2000年:贝索斯致股东信《即使在最残酷的时期,也将努力把公司打造更具“重量”》
A good business is built on trust, not just profit.
Form follows force, not just form follows function.
"The stories we tell shape the world we live in."
A story is a way of reclaiming the past.