创新不仅仅是技术问题；它关乎改变思维方式，为供应链中的每个人创造价值。

The best way to get what you want in life is to deserve what you want. How could it be otherwise? It’s not crazy enough so that the world is looking for a lot of undeserving people to reward.

2008：贝索斯致股东信《逆向工作法 VS 技能导向法》

英国女王伊丽莎白二世来华访问时想见他，他说

"Memory is the diary we all carry about with us."

技术就是那些在你出生时还不存在的东西。