Always demand a deadline. A deadline weeds out the extraneous and the ordinary. It prevents you from trying to make it perfect， so you have to make it different. Different is better.

The story is not in the plot but in the telling.

Hold yourself responsible for a higher standard than anybody else expects of you. Never excuse yourself.

心理学家必须是一个中立的观察者。

一个词的意义在于它在语言中的使用。