成功是个糟糕的老师。它诱使聪明人以为自己不会失败。

You have to work hard to get what you want.

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.

竞争战略就是要做到与众不同。要学会有意识地选择一系列不同的行动以创造独特的价值组合。