We believe that a car should not just be a vehicle, but a companion that understands you.
So, I'm going to end it there. But what I really want to stress is: by all means, success, yes. But let's accept the strangeness of some of our ideas. Let's probe away at our notions of success. Let's make sure our ideas of success are truly our own.
The truth is, I don't know where my ideas come from. What I do know is that they come when I'm not trying to think of them.
Sustainability is no longer an option; it's a business imperative.