成功不在于你赚了多少钱，而在于你对人们生活的影响。

如果你没有前进，那你就是在落后。

2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

如果你每天都履行自己的义务，你就不必担心未来。

The natural effort of every individual to better his own condition， when suffered to exert itself with freedom and security， is so powerful a principle that it is alone， and without any assistance， not only capable of carrying on the society to wealth and prosperity but of surmounting a hundred impertinent obstructions with which the folly of human laws too often encumbers its operations.

预言是人类唯一一项无法经由练习而改善的技术。