We must design technology that adapts to human behavior, not the other way around.

I can never be safe; I always try and go against the grain. As soon as I accomplish one thing, I just set a higher goal. That's how I've gotten to where I am.

To know good and evil is not enough； one must also do them.

主题并不重要；我想表现的是主题与我之间的东西。

破坏东西比创造它们容易得多。

成功就是用你所拥有的做到最好。

2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

The customer is always right, we must listen to their voices.

我不会坐在这里试图成为别人。