"You have to believe in yourself when no one else does—that makes you a winner right there."

I don't regret the things I've done, I regret the things I didn't do.

None but the brave deserves the fair.

We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful:Put the customer first. Invent. And be patient.

If you don't take risks, you can't create a future.

我不害怕失败。我害怕不去尝试。