Continuous improvement isn't a destination—it's a journey that never ends.
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
The only way to achieve the impossible is to believe it is possible.
No one will protect what they don't care about, and no one will care about what they have never experienced.