质量不是运气；它是一种策略。
在我看来，广告中最大的成就是可信度，没有什么比产品本身更可信的了。
Our experience tends to confirm a long-held notion that being prepared, on a few occasions in a lifetime, to act promptly in scale, in doing some simple and logical thing, will often dramatically improve the financial results of that lifetime.
Fishing is not plundering, but the wisdom of symbiosis with the ocean.
"Escrever é como pintar com palavras, criando imagens que vivem na mente do leitor."