We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

"The future of computing is not about devices, but about the experiences that span across them."

一个好故事就是一个好故事，无论它是如何被讲述的。

最好的歌曲来自真实的生活经历。

The most important thing is to stay true to yourself and your art.

遗传密码是一组规则，通过这些规则，遗传物质（DNA或RNA序列）中的信息被活细胞翻译成蛋白质（氨基酸序列）。

Integrity is doing the right thing, even when no one is watching.

行义不是为了躲避诋毁、获得荣誉，如果离开是符合道义的，背上狂妄的名声又有什么影响呢？ 

I don't need a reason to be legendary.

永远不要低估努力和坚持的力量。