关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
It’s not given to human beings to have such talent that they can just know everything about everything all the time. But it is given to human beings who work hard at it — who look and sift the world for a mispriced bet — that they can occasionally find one.
Great companies are built on great products and even greater people.
【译文】不担心别人不了解自己，就怕自己没有能力。
真实不再真实。
语境就是作品。