总要要求一个最后期限。最后期限能够帮你淘汰那些无关紧要的东西。避免追求完美，你必须追求与众不同，与众不同比完美更好。
Always demand a deadline. A deadline weeds out the extraneous and the ordinary. It prevents you from trying to make it perfect， so you have to make it different. Different is better.
The writer must be a heretic, a questioner of all absolutes.
A company's culture is its backbone. Without strong values, even the best strategy will fail.