商业中最危险的一句话是"我们一直都是这么做的"。

The past is not dead; it is not even past.

The future is not a result of choices among alternative paths offered by the present, but a place that is created—created first in the mind and will, created next in activity.

起初，这些产品都是一个大胆的赌注，明智的人(常常)担心它们无法成功。当我们在9年前推出Prime服务时，它是一种新鲜的、未经实践证明的（有些人甚至会说是鲁莽蛮干的）概念： 无论什么物品都提供两天内送货上门的服务，而客户只需支付很少的包年费用。

Always think long-term. Short-term gains can lead to long-term losses.