The only way to do great work is to love what you do.

No man, for any considerable period, can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true.

"I never set out to create a classic. I just wanted to tell a story."

故事不是用情节包装的信息，而是可能包含信息的剧情。

I’m not a guy that’s going to let my love for the competition down.

On marketing: "In the old world， you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world， that inverts."

顾客并不知道自己想要什么。