The difference between a policy and a crusade is that a policy is judged by its results, while a crusade is judged by how good it makes its crusaders feel.

事物的那一面存在着一种是与非，这一面同样也存在着另一种是与非。

A building should not impose itself on the landscape, but should emerge from it.

The best brands don't just sell products; they sell emotions and experiences.