User needs always come first, we must always listen to the voices of players.
If debugging is the process of removing software bugs, then programming must be the process of putting them in.
Greatness comes from consistently doing small things well.
Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.